#Evernote logo change update
The differences between the Arby’s brand update and that of Wendy’s are actually quite stark in my mind. Why did I have such a negative response to the Arby’s logo while having a positive response here? Am I being inconsistent? Logical Simplification vs. As designers though, we can’t stop there in our logic. It feels fresh and attractive and is just the visual boost that Wendy’s needed for a new century. The New Wendy’s LogoĪs you can see in the image below, Wendy’s has kept their brand identity fairly consistent stretching all the way back to the original iteration of the logo in 1969.Īs soon as I saw this logo, I liked it. It needed a fresh take, but in my opinion they simply went in the wrong direction. They’ve killed a lot of the personality driving the brand’s image. Finally, the spinning blade apostrophe is distracting and awkward. Further, the cowboy hat has been skewed into 3D while the letters remain flat. For starters, they killed the custom cowboy type that defined the brand in favor of a Futura clone, which has no business appearing next to a cowboy hat. This is genuinely a pretty rough piece of work with plenty of questionable visual decisions. I don’t like it, the Design Shack commenters don’t like it, and these results are repeated around the web on all of the articles that I found discussing the new logo.Īs I outlined, in my piece though, there’s a lot more at work here than nostalgia.
This update was met with quite a bit of negativity.
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